I just read an article that stated Starbucks has a staggering $1.77 billion in unredeemed
gift cards. Despite efforts to encourage usage, a significant portion of these gift cards go unused. This trend highlights a common issue with gift cards: they are often bought and given, but sometimes never used.
If you’re someone who has a collection of gift cards, Starbucks or otherwise, languishing in a drawer (or digital), here are some tips to make sure you never forget to use them: 1. Centralize Your Gift CardsKeep all your gift cards in one place. Whether it’s a designated section of your wallet, a specific drawer, or a small box, knowing exactly where your gift cards are will increase the likelihood of using them. Consider using a gift card holder for all of your physical gift cards. Consider using a digital wallet app (like Apple Pay) to store card details, so they’re always at your fingertips. 2. Set Reminders
Add reminders to your calendar or set an alert on your phone for gift cards you intend to use. This is especially useful for cards that have expiration dates or limited-time offers. A quick monthly review of your gift cards can help keep them top of
mind.
3. Use Gift Cards for Routine Purchases
Incorporate gift card usage into your regular shopping routine. If you have a Starbucks gift card, make a point to use it during your usual coffee runs. Integrating gift cards into your
everyday habits ensures they don’t go forgotten.
4. Exchange or Sell Unwanted Gift Cards
If you have gift cards you’re unlikely to use, consider exchanging them with friends or family for ones you’ll find more useful. Alternatively, you
can sell them on platforms like Cardpool, Raise, or Gift Card Granny. This way, the value of the card is not wasted.
5. Regift Thoughtfully
If you receive a gift card to a store or restaurant you don’t frequent, think about regifting it to
someone who will appreciate it more. Be mindful of the recipient’s preferences to ensure the card gets used and enjoyed.
6. Track Balances Regularly
Keep track of your gift card balances. Some stores provide easy ways to check balances
online or through their apps. Knowing how much value is left on your cards can motivate you to use them before they diminish to small, inconvenient amounts. Writing the current amount on the car with a Sharpie is an easy way to keep track as well.
7. Combine Gift Cards
Many stores allow you to combine multiple gift cards into one. This can be particularly useful for cards with small remaining balances. Consolidating them into one card makes it easier to manage and more likely to be used. I recently used up several Visa gift cards with tiny balances on my last shopping trip to Target.
8. Use Gift Cards for Special Treats
Make using gift cards an event. Decide to use your Starbucks gift card on a weekend coffee date or as a reward for completing a big project. Associating gift card usage with special occasions can make them feel more rewarding and memorable.
9. Donate Unused Gift Cards
If you find yourself with gift cards you’re unlikely to use, consider donating them to local charities or organizations. Many nonprofits appreciate gift card donations, which they can use directly or as raffle prizes for fundraising events.
By implementing these strategies, you can ensure that your gift cards are used and enjoyed rather than forgotten. With a little organization and planning, you can make the most out of every gift card you receive, turning them into delightful experiences rather than lost opportunities. So, dig out those cards, set your reminders, and start enjoying the gifts you've been
given!
