The Hidden Symbolism in Everyday Logos
Have you ever looked at a logo you’ve seen a million times and suddenly noticed something completely new? Some of the most famous brand logos aren’t just designed to look good—they’re packed with hidden messages and clever symbolism.
Take FedEx, for example. You’ve probably seen their logo
countless times on trucks and packages, but have you ever noticed the hidden arrow between the "E" and the "x"? Once you see it, you can’t unsee it. It represents speed, precision, and forward movement—perfect for a shipping company.
Here are a few other sneaky logo secrets:
Amazon: The orange arrow isn’t just a smile; it also points from A to Z, symbolizing that they sell everything.
Baskin-Robbins: The pink part of the “BR” in
the logo forms the number 31, representing their original 31 flavors.
Toblerone: Hidden inside the Swiss mountain is a small bear, a nod to Bern, Switzerland, where the chocolate originated.
Toyota: The overlapping ovals in their logo spell out every letter in "Toyota."
Logos are everywhere, but they’re more than just designs—they tell a story, often in ways we don’t even notice. The next time you see a familiar
brand, take a closer look. Who knows? You might spot something hidden in plain sight.
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